haku: @indexterm Employee communication / yhteensä: 279
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| Tekijä: | Bauman, R. P. |
| Otsikko: | Creating a global health care company ! Beecham ! Smith Kline Beckman |
| Lehti: | Journal of Business Strategy
1992 : APR, VOL. 13:2, p.4-7 |
| Asiasana: | PHARMACEUTICAL INDUSTRY COMPANIES HEALTH SERVICE MERGERS CORPORATE CULTURE EMPLOYEE COMMUNICATION |
| Kieli: | eng |
| Tiivistelmä: | Global pharmaceutical mergers have spread the huge costs of research and anabled companies to sell their products in countries where they previously lacked a presence. Here is how the Beecham-SmithKline Beckman marriage was developed to propel the organization into a position as a worldwide player in the drug industry. The methods and steps of planning of the integration are described. In order to create a new culture, a long-term employee-relations program was implemented, shown here. |
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