haku: @indexterm Product design / yhteensä: 279
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| Tekijä: | Henderson, P. Buchanan, B. |
| Otsikko: | A relatively unbiased measure of discrimination ability in product design: an addendum to Buchanan and Henderson |
| Lehti: | Marketing Science
1995 : VOL. 14:2, p. 250-252 |
| Asiasana: | PRODUCT DESIGN MEASUREMENT DISCRIMINATION |
| Kieli: | eng |
| Tiivistelmä: | In a recent Marketing Science paper (Buchanan and Henderson 1992), the authors discussed the different downwardly biasing assumptions required by three paired-comparison discrimination measures. In this addendum, the authors present a measure of discrimination ability that is free of the downwardly biasing assumptions of previous discrimination measures. The authors discuss the magnitude of the bias in the previous measures, the reliability of all the measures, intercorrelations among them, and their appropriate uses. |
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