haku: @indexterm Product design / yhteensä: 279
viite: 141 / 279
Tekijä:Hughes, G.
Chafin, D.
Otsikko:Turning new product development into a continuous learning process
Lehti:Journal of Product Innovation Management
1996 : MAR, VOL. 13:2, p. 89-104
Asiasana:MANAGEMENT
PRODUCT DESIGN
ECONOMICS
Kieli:eng
Tiivistelmä:Product developers understand the difficulties of trying to hit a moving target from atop a runaway train. Competitors come and go, technological change occurs at an ever-increasing rate , customer wants and deeds are constantly shifting, and a product's life cycle may be shorter than its development time. It is impossible to meet these challenges with a methodical, step-by-step approach to product development. In such a fast-paced environment, product development must be transformed into a continuous learning process.
SCIMA tietueen numero: 148628
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