haku: @indexterm Product design / yhteensä: 279
viite: 81 / 279
Tekijä: | Veryzer, R. W. |
Otsikko: | A nonconscious processing explanation of consumer response to product design |
Lehti: | Psychology & Marketing
1999 : SEP, VOL. 16:6, p. 479-496 |
Asiasana: | INDIVIDUAL BEHAVIOUR CONSUMERS PRODUCT DESIGN |
Kieli: | eng |
Tiivistelmä: | This paper develops a nonconscious processing explanation of consumer response to product design and focuses attention on the area of design processing. A conceptual basis for understanding product design response formation is provided by research relating to various aspects of nonconscious processing. |
SCIMA