haku: @indexterm Product design / yhteensä: 279
viite: 76 / 279
| Tekijä: | Zesinger, S. |
| Otsikko: | Why is BMW driving itself crazy? |
| Lehti: | Fortune
2000 : VOL. 142:1, p. 88-96 |
| Asiasana: | Industries Cars Brands Competition Markets Strategy Stocks Product design Europe USA |
| Kieli: | eng |
| Tiivistelmä: | The Rover deal was a dog, but it didn't cure BMWs desire to be a big league car maker even if that means more risky tactics. BMW occupies a position in the automotive world that any carmaker should envy. Sales of its cars last year rose 8% worldwide and 18% in the U.S, where BMW outsold both Mercedes and Lexus. |
SCIMA