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| Tekijä: | Gotzsch, J. |
| Otsikko: | Product talk |
| Lehti: | Design Journal
2006 : VOL. 9:2, p. 16-24 |
| Asiasana: | products product design communication |
| Kieli: | eng |
| Tiivistelmä: | This paper analyses the communicative aspects that play a role in the product's appeal and structures product's communication into three groups: expression about the product itself, about its user and about the company. |
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