haku: @author Anderson, J. C. / yhteensä: 28
viite: 2 / 28
| Tekijä: | Narus, J. A. Anderson, J. C. |
| Otsikko: | Rethinking distribution: adaptive channels (Absatzstrategie; Unternehmenskooperation) |
| Lehti: | Harvard Business Review
1996 : JUL-AUG, VOL.74:4, p. 112-120 |
| Asiasana: | |
| Vapaa asiasana: | ABSATZWEGE, EINZELHANDELSBETRIEBE |
| Kieli: | eng |
| Tiivistelmä: | Partnerships are coming to distribution channels. The authors of this article document how a number of companies are making their distribution channels more flexible and responsive by sharing resources. The result: the companies can meet their customers' extraordinary needs without incurring extraordinary costs. |
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