haku: @author Morrison, A. M. / yhteensä: 28
viite: 8 / 28
| Tekijä: | Jang, S. C. Morrison, A. M. O'Leary, J. T. |
| Otsikko: | Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments |
| Lehti: | Tourism Management
2002 : AUG, VOL. 23:4, p. 367-378 |
| Asiasana: | Tourist industry Travel Financial risk Profitability Japan USA |
| Kieli: | eng |
| Tiivistelmä: | The authors use factor-cluster analysis to define three benefit-based segments of the Japanese outbound travel market. The demographic and trip-related characteristics of these markets are compared. Four criteria are used (profitability, risk, riskadjusted profitability index, and relative segment size) to reach a decision on the choice of the optimum target market. |
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