haku: @author White, R. / yhteensä: 28
viite: 16 / 28
| Tekijä: | White, R. |
| Otsikko: | TV audience measurement |
| Lehti: | Admap
2005 : VOL. 40:3, p. 12-13 |
| Asiasana: | Advertising Measurement Research Television advertising |
| Kieli: | eng |
| Tiivistelmä: | The article reviews the changing field of research in the television advertising. The author describes TVAM ( TV audience measurement) systems and discusses the measures and their limitations. |
SCIMA