haku: @author White, R. / yhteensä: 28
viite: 10 / 28
| Tekijä: | White, R. |
| Otsikko: | It's all about relationships, stupid! |
| Lehti: | Admap
2005 : VOL. 40:6, p. 20-21 |
| Asiasana: | Customer relationship management (CRM) Direct selling Marketing management |
| Kieli: | eng |
| Tiivistelmä: | The article discusses customer relationship management and some of it's elements. It starts by revealing the history of CRM and then continues to the present especially concentrating to direct marketing. |
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