haku: @author Chatterjee, S. / yhteensä: 28
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| Tekijä: | Chatterjee, S. Heath, T.B. Min, J. |
| Otsikko: | The susceptibility of mental accounting principles to evaluation mode effects |
| Lehti: | Journal of Behavioral Decision Making
2009 : APR, VOL. 22:2, p. 120-137 |
| Asiasana: | evaluation preferences |
| Vapaa asiasana: | mental accounting joint and separate evaluations preference reversals |
| Kieli: | eng |
| Tiivistelmä: | The study shows that the predictions and outcomes of mental-accounting tests depend on whether preferences are measured separately or jointly. It is shown that joint evaluation weakens some decision biases, but exacerbates others. Joint evaluations seem to serve as a check on whether people think the answers they give in separate evaluations make sense or require adjustment. It is discussed how the findings impact a) tests of mental accounting predictions and b) the normative status of mental accounting. |
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