haku: @indexterm BUYING CENTRES / yhteensä: 28
viite: 26 / 28
| Tekijä: | Lilien, G. L. Wong, A. |
| Otsikko: | An exploratory investigation of the structure of the buying center in the metalworking industry. |
| Lehti: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 1-11 |
| Asiasana: | PURCHASING DECISION MAKING BUYING CENTRES ORGANIZATIONAL STRUCTURE METALS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: |
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