haku: @author Wilkinson, A. / yhteensä: 28
viite: 26 / 28
Tekijä: | Wilkinson, A. |
Otsikko: | Corporate strategy as a source of ideas. |
Lehti: | R. and D. Management
1987 : JAN, VOL. 17:1, p. 51-67 |
Asiasana: | R&D PLANNING CORPORATE STRATEGY COMPETITION TECHNOLOGICAL INNOVATION |
Kieli: | eng |
Tiivistelmä: | The purpose of R&D is defined in terms of contributing to the competitiveness of the firm. The areas of competition are explored using a model. Each area of competition is considered in turn and strategies identified which might enable the company to maintain its competitive edge. Sub-objectives for the R&D function can then be determined allocating resources and time for their completion. These can give basis of measuring the effectiveness of R&D. |
SCIMA