haku: @author Miller, P. / yhteensä: 28
viite: 22 / 28
| Tekijä: | Miller, P. |
| Otsikko: | Managing corporate identity in the diversified business. |
| Lehti: | Personnel Management
1989 : MAR, VOL. 21:3, p. 36-39 |
| Asiasana: | CORPORATE IMAGE DIVISIONALISED COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | A review of corporate identity, related to human resource management /HRM/ strategies and diversified product ranges and market situations. The corporate centre and management. The role of remuneration and other benefits and commitment through pay. Management development and how HRM should be matched to a corporation's business strategy. The issue of corporate identity and the "shopfloor". The public profile and examples of companies "in transition". |
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