haku: @author Altschul, K. / yhteensä: 28
viite: 26 / 28
| Tekijä: | Altschul, K. |
| Otsikko: | Amerika nimmt den Qualitaetswettbewerb an Marketing um Mark und Dollar |
| Lehti: | Absatzwirtschaft
1991 : JAN, VOL. 34:1, p.18-25 |
| Asiasana: | MARKETING |
| Kieli: | ger |
| Tiivistelmä: | According to the author, a New York professor, quality orientation has appeared as a strategic consideration in management beside market orientation. He discusses how the entrance into quality competition is possible in international market. The aim is to integrate the quality process into enterprise planning |
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