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| Tekijä: | Petersen, B. Welch, L. S. |
| Otsikko: | Foreign operation mode combinations and internationalization |
| Lehti: | Journal of Business Research
2002 : FEB, VOL. 55:2, p. 157-162 |
| Asiasana: | OPERATIONS MANAGEMENT INTERNATIONAL RELATIONS ANALYTICAL REVIEW |
| Kieli: | eng |
| Tiivistelmä: | As firms seek to extend their global activities in the new millennium, an important issue for them is the means by which they enter and penetrate foreign markets. In this article, the role of mode combination is examined. Although several occurrences of mode combinations are reported in the international business (IB) literature, the phenomenon has not yet been made the subject of direct analysis. The paper introduces a classification of multiple mode appearances based on the degree of interaction between modes (which varies considerably). Special attention is paid to "mode packages", i.e. the concerted use of several operation modes in an integrated, complementary way. |
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