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| Tekijä: | Bunch, P. R. Schacht, A. L. |
| Otsikko: | Modeling Resource Requirements for Pharmaceutical R&D |
| Lehti: | Research Technology Management
2002 : JAN-FEB, VOL. 45:1, p. 48-56 |
| Asiasana: | R&D PHARMACEUTICAL INDUSTRY RESOURCE MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | The task of bringing novel pharmaceutical products to market quickly at reasonable cost is daunting. While both pharmaceutical sales and R&D expenses are on the rise, the latter is outpacing the former. In order to increase top line revenues, pharmaceutical firms have been employing a range of strategies to supplement the vitality of their R&D portfolios. While these strategies have the potential to increase revenues, they typically increase the demand for development resources that are already in short supply. Two models- steady-state and dynamic - allow R&D managers to estimate these resource requirements accurately and allocate them intelligently. |
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