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| Tekijä: | Zeller, T. L. Kublank, D. R. |
| Otsikko: | Focused e-tail measurement and resource management |
| Lehti: | Business Horizons
2002 : JAN-FEB, VOL. 45:1, p. 53-60 |
| Asiasana: | ELECTRONIC COMMERCE INTERNET RESOURCE MANAGEMENT MANAGEMENT INFORMATION TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | The authors provide a framework, gleaned from a two-and- a-half-year study, for strategically measuring and evaluating the customer value proposition for anyone living in or entering the e-tail world. The first part provides a measurement structure to fence in the costs of going e-tail. The second identifies a reporting structure to focus succinctly on the financial outcome(s) of management's decisions. E-tailers can use this reporting structure to guide their companies. Their findings stem from a two-and-a- half-year case study of a dot-corn. The company's identity must remain anonymous. However, a reasonable analogy of its business model would be the concept of selling a standard set of golf clubs, viewed as a simple product, compared to a custom set of clubs, viewed as a complex product, over the Web. |
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