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| Tekijä: | Andreu, R. Claver, E. Quer, D. |
| Otsikko: | Type of diversification and firm resources: New empirical evidence from the Spanish tourism industry |
| Lehti: | International Journal of Tourism Research
2009 : MAY/JUN, VOL. 11:3, p. 229-239 |
| Asiasana: | tourist industry diversification decision making resource management tourism companies Spain |
| Kieli: | eng |
| Tiivistelmä: | This paper explores the diversification strategies followed by tourism firms from the resource-based view perspective. It is aimed at verifying whether the composition of the firms' resources has a significance on the decision making of diversification. Based on a mail survey to 80 Spanish tourism firms, there are identified 94 entries into new business areas. Using an ordered logit regression, it is statistically confirmed that intangible resources lead to a more related type of diversification. |
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