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| Tekijä: | Schlender, B. |
| Otsikko: | Computing's next superpower |
| Lehti: | Fortune
1997 : MAY, VOL. 135:9, p. 64-71 |
| Asiasana: | COMPUTER NETWORKS TELECOMMUNICATIONS INDUSTRY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Employees at Cisco Systems think of their networking company as the equal of Intel and Microsoft. Cisco supplies the lion's share of the networking gear that makes the Internet work. Cisco has become a full partner in the club that will plot the future course of the digital revolution. Despite a recent wave of copying consolidation among rivals, Cisco remains number one or number two in all but one of the seven major equipment markets in which it competes. Cisco's strategy of growing is complex and protean: assembling a broad enough product line to tout itself as a one-stop shop for wired businesses; systematizing the art of acquisition so that it is just another business process; defining industrywide software standards for networking gear; picking the right strategic partners. |
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