haku: @indexterm Greece / yhteensä: 288
viite: 183 / 288
Tekijä: | Papavassiliou, N. |
Otsikko: | Developing and implementing distribution system strategies and process strategies: an appraisal of the determinant factors in Greece |
Lehti: | Markt
1991 : JUL, VOL. 30:3, p.127-132 |
Asiasana: | EUROPE GREECE |
Kieli: | eng |
Tiivistelmä: | The author attempts to determine the most significant problem areas of a distribution-market-mix as the basis for successful planning in the field of consumer packaged products and durables in relation to the results of any given survey. |
SCIMA