haku: @indexterm Germany / yhteensä: 2881
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| Tekijä: | Gebauer, H. Fleisch, E. Friedli, T. |
| Otsikko: | Overcoming the service paradox in manufacturing companies |
| Lehti: | European Management Journal
2005 : FEB, VOL 23:1, p. 14-26 |
| Asiasana: | Organizational structure Manufacturing Companies Service Germany Switzerland |
| Kieli: | eng |
| Tiivistelmä: | In this study, it has been observed that extending the service business (here as: srv-bus.) in manufacturing companies (here as: manf-comps.) often leads to a "service paradox". Where there is such a paradox, substantial investment in extending the srv-bus. leads to increased service offerings and higher costs, but does not generate the expected correspondingly higher returns. It has been worked with more than 30 equipment manf-comps. to gain an understanding as to why manf-comps. often fail to exploit the financial benefit of extending their srv-bus. Based on this research, this study attempts to provide guidance for managers in manf-comps. seeking to successfully extend their srv-bus. |
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