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| Tekijä: | Frazer, L. |
| Otsikko: | Why Franchisors Discontinue Franchising but Continue Operating |
| Lehti: | International small business journal
2001 : APR-JUN, VOL. 19:3, p. 29-38 |
| Asiasana: | FRANCHISING MODELS DATA ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | The aim of this paper is to explore reasons why franchisors discontinue franchising but continue operating under an alternative structure. A model predicting factors that are not conducive to franchise operations is proposed next. This study revealed no apparent link between industry type and the discontinuance of franchising, although a specific requirement for industry experience by prospective franchisees may be a factor. The effect of regulation on the franchising sector is not regarded as a factor in this study because the decision to discontinue was made well before franchising legislation was introduced, although a minority of franchisors did allude to their fear of possible litigation by franchisees, which was perhaps based on their prior experiences. |
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