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| Tekijä: | Andrews, R. Currim, I. |
| Otsikko: | Recovering and profiling the true segmentation structure in markets : An empirical investigation |
| Lehti: | International Journal of Research in Marketing
2003 : JUN, VOL 20, p. 177-192 |
| Asiasana: | MARKET SEGMENTATION EMPIRICAL RESEARCH DATA ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | This article concerns two simulation experiments in a scanner data setting. A mixture of model-based procedures is compared and validated. The information is compared to existing theories. |
SCIMA