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| Tekijä: | Goetz, E. G. Tyler, T. R. Cook, F. L. |
| Otsikko: | Promised incentives in media research : a look at data quality, sample representativeness, and response rate. |
| Lehti: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 148-154 |
| Asiasana: | MARKETING RESEARCH PAY INCENTIVES MEDIA RESEARCH DATA ANALYSIS SAMPLING RESPONSE RATE |
| Kieli: | eng |
| Tiivistelmä: |
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