haku: @indexterm Data analysis / yhteensä: 289
viite: 213 / 289
Tekijä: | Malhotra, N. K. |
Otsikko: | Analyzing marketing research data with incomplete information on the dependent variables. |
Lehti: | Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 74-84 |
Asiasana: | MARKETING RESEARCH DATA ANALYSIS MARKETING MODELS |
Kieli: | eng |
Tiivistelmä: | The author presents the general EM alogrithm for analyzing incompete data in an important class of problems in marketing research. A simple estimation procedure also is developed. |
SCIMA