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| Tekijä: | Zentes, J. |
| Otsikko: | Neuere Entwicklungen in der Marktforschung : Datenanalyse. |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1988 : AUG, VOL. 10:3, p. 241-248 |
| Asiasana: | MARKETING RESEARCH DATA ANALYSIS |
| Kieli: | ger |
| Tiivistelmä: | The new electronic technologies of data aggregation and communication, data storage and processing offer a wide range of possibilities for marketing research. New dimensions open up in data analysis and decision-oriented transformation of information based on knowledge engineering. Knowledge engineering, its acquisition, storage and processing leads to a new generation of data and knowledge based decision support systems. These systems can even be built up on microcomputers. |
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