haku: @indexterm clocks and watches industry / yhteensä: 29
viite: 9 / 29
| Tekijä: | Taylor, W. |
| Otsikko: | Message and muscle: an interview with Swatch Titan Nicolas Hayek |
| Lehti: | Harvard Business Review
1993 : MAR-APR, VOL. 71, p. 98-110 |
| Asiasana: | SWITZERLAND CLOCKS AND WATCHES INDUSTRY TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | Titan Nicolas Hayek and his colleagues at the Swiss Corporation for Microelectronics and Watchmaking (SMH) have engineered one of the most spectacular industrial comebacks in the world - the revitalization of the Swiss Watch industry. In this interview N.Hayek speaks of the most important lessons of SMH's comeback. He claims that it is possible to build high-quality, high-value, mass market consumer products in high-wage countries at low cost. You can build mass-market products in countries like Switzerland or the United States only if you embrace the fantasy and imagination of your childhood and youth. |
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