haku: @author Quelch, J. A. / yhteensä: 29
viite: 9 / 29
| Tekijä: | Menezes, M. A. J. Quelch, J. A. |
| Otsikko: | Leverage your warranty program (Absatzstrategie) |
| Lehti: | Sloan Management Review
1990 : SUMMER, VOL. 54A - 31:4, p. 69-80 |
| Asiasana: | |
| Vapaa asiasana: | QUALITÄTSPOLITIK, PRODUKTPOLITIK, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | A warranty is a promise, made by a manufacturer or seller, that a product or certain of its performance characteristics are free from defects in materials and workmanship. It is a commitment to correct problems if the product fails during the warranty period. Using warranties as a competitive weapon requires effective warranty program management, including making decisions and taking appropriate actions in three areas: warranty strategy, warranty program mix, and warranty program administration. |
SCIMA