haku: @author Quelch, J. A. / yhteensä: 29
viite: 3 / 29
| Tekijä: | Quelch, J. A. Harding, D. |
| Otsikko: | Brands versus private labels: fighting to win (Markenartikelindustrie, Markenmanagement) |
| Lehti: | Harvard Business Review
1996 : JAN-FEB, VOL. 74:1, p. 99-109 |
| Asiasana: | |
| Vapaa asiasana: | PRODUKTPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | National brand manufacturers worry about competition from private labels and, with more private label products on the market than ever before, they are right to do so. But brands are far from dead. The authors advise senior managers to keep the private label challenge in perspective, and offer winning strategies that manufacturers can use to combat private labels and maintain their brands' long-term health. |
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