haku: @author Quelch, J. A. / yhteensä: 29
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| Tekijä: | Smith, N. C. Thomas, R. J. Quelch, J. A. |
| Otsikko: | A strategic approach to managing product recalls (Produkthaftpflicht) |
| Lehti: | Harvard Business Review
1996 : SEP-OCT, VOL. 74:5, p. 102-112 |
| Asiasana: | |
| Vapaa asiasana: | QUALITÄTSPOLITIK, VERBRAUCHERSCHUTZ, PRODUKTPOLITIK, REKLAMATION |
| Kieli: | eng |
| Tiivistelmä: | Product recalls can destroy brands and even companies, but, handled strategically, their negative impact can be lessened and a company may actually reap some benefits. This article offers step by step guidelines on what the relevant business functions can do before, during, and after a recall to ensure the best outcome possible. |
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