haku: @indexterm DISTANCE LEARNING / yhteensä: 29
viite: 10 / 29
| Tekijä: | Meixner, O. Haas, R. |
| Otsikko: | Der Einsatz neuer Informations- und Kommunikationstechnologien in der Marketingausbildung: ein Erfahrungsbericht. |
| Lehti: | Markt
1998 : VOL. 37:1, p. 21-28 |
| Asiasana: | MARKETING EDUCATION DISTANCE LEARNING INFORMATION TECHNOLOGY SIMULATION MODELS INTERNET |
| Kieli: | ger |
| Tiivistelmä: | The use of computer-based simulation models in marketing education is well-established. However, the combination of such simulation models with modern communication technologies as a core component of distance-learning projects is a relatively new approach. But what are the advantages associated with the use of simulations in distance learning? What practical difficulties are encountered when implementing this approach? A co-operative project involving partners in several countries has been established to answer these questions by testing a computer based marketing simulation model (Markstrat) using the IT infrastructure provided by the Internet. Although specific problems do have to be solved, the experience so far indicates that there are a range of synergistic and educational benefits to be gained from using this approach. |
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