haku: @author Gronhaug, K. / yhteensä: 29
viite: 3 / 29
| Tekijä: | Denstadli, J. M. Lines, R. Gronhaug, K. |
| Otsikko: | First mover advantages in the discount grocery industry |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 872-884 |
| Asiasana: | discount stores retailing consumer behaviour |
| Kieli: | eng |
| Tiivistelmä: | This article analyses if the order of entry yields competitive advantage in the discount grocery industry and if these advantages are founded on the effects of entry on consumer perceptions rather than for instance technological leadership or cost efficiency. Results suggest that early entrants are significantly superior to later entrants. |
SCIMA