haku: @author Gronhaug, K. / yhteensä: 29
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| Tekijä: | Gronhaug, K. Falkenberg, J. S. |
| Otsikko: | Exploring strategy perceptions in changing environments. |
| Lehti: | Journal of Management Studies
1989 : JUL, VOL. 26:4, p. 349-359 |
| Asiasana: | CORPORATE STRATEGY BUSINESS ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: | The basic idea behind strategic management is that a firm needs to match its capabilities to its ever-changing environment if it is to obtain its best performance. It is explored how a firm perceives its own strategy and that of its competitors. Findings from an exploratory, sociometric study covering both a period of "boom" and a period of "bust" demonstrated that firms and competitors differ greatly in their strategy perceptions. These perceptions were also found to differ from "objective" evaluations made by the investigator. None of the firms studied was found to change their basic strategy in response to environmental jolts. |
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