haku: @indexterm Public Relations / yhteensä: 295
viite: 172 / 295
| Tekijä: | Mundy, A. |
| Otsikko: | Is the press any match for powerhouse PR? |
| Lehti: | Business and Society Review
1993 : FALL, 87, p. 34-40 |
| Asiasana: | PUBLIC RELATIONS NEWSPAPER INDUSTRY MEDIA COVERAGE |
| Kieli: | eng |
| Tiivistelmä: | Media manipulation has evolved considerably since the days when a well-connected flack could place a story simply by calling up a columnist or editor. Power has been diluted among the government and lobbyists, GOP and Democratic factions, and an array of interest groups. And the rise of new media outlets, together with increased competition among Washington bureaus of many papers, has made it almost impossible for a single media connection to decide whether a story lives or dies. |
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