haku: @indexterm public relations / yhteensä: 295
viite: 137 / 295
| Tekijä: | Hunt, S.D. |
| Otsikko: | Competing through relationships: grounding relationship marketing in resource-advantage theory |
| Lehti: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 431-445 |
| Asiasana: | PUBLIC RELATIONS COMPETITION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA