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| Tekijä: | Storbacka, K. |
| Otsikko: | Segmentation based on customer profitability: retrospective analysis of retail bank customer bases |
| Lehti: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 479-492 |
| Asiasana: | PUBLIC RELATIONS MARKET SEGMENTATION RETAIL BANKING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA