haku: @indexterm Public Relations / yhteensä: 295
viite: 110 / 295
| Tekijä: | Fryer, B. |
| Otsikko: | When No News Is Good News |
| Lehti: | Harvard Business Review
2001 : APR, VOL. 79:4, p. 39-52 |
| Asiasana: | CASE STUDIES MANUFACTURING INDUSTRY PUBLIC RELATIONS CRISES |
| Kieli: | eng |
| Tiivistelmä: | This paper considers the case study about fictional BestBaby Corporation, a manufacturer of baby equipment and furniture, and its CEO Greg James. This company had a solid reputation with retailers, a good track record with consumers, and a supportive relationship with stockholders. But then the child of a celebrity is injured when her stroller tips over because its brakes failed. The case describes the consequences of this accident and the actions of CEO. In this fictional case study, four commentators offer advice to Greg on how BestBaby should respond to the victim's family, the media, the public, and the company's own employees during this PR crisis. |
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