haku: @indexterm ORGANIZATIONAL COMMUNICATION / yhteensä: 295
viite: 37 / 295
| Tekijä: | Krause, D. E. Piske, R. |
| Otsikko: | Theater im Unternehmen? Unternehmenstheater als innovatives Organisationsentwicklungsinstrument |
| Lehti: | Zeitschrift Führung und Organisation
2001 : SEP-OCT, VOL. 70:5, p. 276-284 |
| Asiasana: | Organizational communication |
| Kieli: | ger |
| Tiivistelmä: | Corporate theater is presented as an instrument of organizational development. The corporate theater can effectively initiate, support, and stabilize change management in organizations. In the process of unfreezing, change-related motivation of the organizational members is triggered through identification, role assumption, and emotional involvement. |
SCIMA