haku: @indexterm Public Relations / yhteensä: 295
viite: 93 / 295
| Tekijä: | Martin, D. |
| Otsikko: | Gilded and gelded. Hard-won lessons from the PR wars |
| Lehti: | Harvard Business Review
2003 : OCT, VOL. 81:10, p. 44-54 |
| Asiasana: | Competitive advantage Business communication Public relations Industries Management |
| Kieli: | eng |
| Tiivistelmä: | A wounded-but-wiser AT&T veteran recounts how one of the world's biggest and best-known companies became one of its most battered - and explains how others can avoid that fate. |
SCIMA