haku: @indexterm organizational communication / yhteensä: 295
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| Tekijä: | Steyn, B. |
| Otsikko: | From strategy to corporate communication strategy : a conceptualisation |
| Lehti: | Journal of communication management
2003 : VOL 8:2, p. 168-183 |
| Asiasana: | MANAGEMENT ORGANIZATIONAL COMMUNICATION PUBLIC RELATIONS STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Between enterprise, corporate, business, functional and operational stategy is a thing which differentiates - strategy management. It is conceptualized as a functional strategy which provides direction and focus to corporate communication function. Corporate communication is a framework for the communication plans which are developed to implement organization´s strategy. |
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