haku: @indexterm Public Relations / yhteensä: 295
viite: 52 / 295
| Tekijä: | Avenarius, H. |
| Otsikko: | German experiences with codes and their enforcement |
| Lehti: | Journal of communication management
2007 : VOL. 11:2, p. 99-116 |
| Asiasana: | Germany public relations ethics |
| Vapaa asiasana: | protocols |
| Kieli: | eng |
| Tiivistelmä: | This review deals with the German concepts and provisions for the self-regulation of public relations (PR) practitioners with the aim of contributing to the actual debate about the most appropriate approach to tackle ethical problems. Dealt with are the methods of conceiving codes and guidelines, explaining the differences of German practitioners btw. ethical and quality provisions. Discussed are the German reservations as to some of the proposals of the newly formulated "Global Protocol on Ethics in Public Relations." |
SCIMA