haku: @indexterm Public Relations / yhteensä: 295
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| Tekijä: | Fawkes, J. |
| Otsikko: | Public relations model and persuasion ethics: a new approach |
| Lehti: | Journal of communication management
2007 : VOL. 11:4 p. 313-331 |
| Asiasana: | ethics public relations social psychology |
| Vapaa asiasana: | propaganda |
| Kieli: | eng |
| Tiivistelmä: | In this paper the aim of the authors is to review public relations and linked literature to investigate attitudes to persuasion and propaganda as part of a long-term project to create an integrated ethical framework. The authors use a critical approach to previous literature, investigating these existing studies assumptions and value judgments with main focus on core texts and other writing. The authors find that the common models of public relations - advocate, boundary spanner, propagandist and relationship manager - have limited discussion of persuasion and persuasion ethics, excluding the exception of the rhetorical version of advocay which has created notable material of interest. |
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