haku: @indexterm Public Relations / yhteensä: 295
viite: 287 / 295
| Tekijä: | Sethi, S. P. |
| Otsikko: | The role of advocacy advertising in external communications. |
| Lehti: | Journal of General Management
1979 : SPRING, VOL. 4:3, p. 3-14 |
| Asiasana: | ADVERTISING CORPORATE IMAGE MULTINATIONAL COMPANIES PUBLIC RELATIONS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA