haku: @indexterm public relations / yhteensä: 295
viite: 287 / 295
Tekijä: | Sethi, S. P. |
Otsikko: | The role of advocacy advertising in external communications. |
Lehti: | Journal of General Management
1979 : SPRING, VOL. 4:3, p. 3-14 |
Asiasana: | ADVERTISING CORPORATE IMAGE MULTINATIONAL COMPANIES PUBLIC RELATIONS |
Kieli: | eng |
Tiivistelmä: |
SCIMA