haku: @indexterm Public Relations / yhteensä: 295
viite: 196 / 295
| Tekijä: | Parry, J. |
| Otsikko: | PR's bull market |
| Lehti: | International Management
1990 : OCT, VOL. 45:9, p. 50-53 |
| Asiasana: | PUBLIC RELATIONS ADVERTISING AGENCIES EEC |
| Kieli: | eng |
| Tiivistelmä: | Assessment of role of the European public relations (PR) industry in the lead up to a single EEC market, related to a company image. Annual PR industry turnover. Need to understand corporate culture. Electrolux's 'issue-based' PR. External PR agencies. Marketing and PR. Attitudes to national cultures and a national identity. Move to grand scale European PR. PR networks. Euro PR, a network of 8 agencies in 8 countries. Campaign in at least 4 EEC countries. Associated consultancies. PR strategy. Need for expertise and contacts. |
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