haku: @indexterm Public Relations / yhteensä: 295
viite: 191 / 295
| Tekijä: | Darwent, Ch. |
| Otsikko: | The cut of the cloth |
| Lehti: | Management Today
1990 : OCT, p. 110-116 |
| Asiasana: | PUBLIC RELATIONS CORPORATE IMAGE CLOTHING INDUSTRY ADVERTISING FASHIONS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | The corporate apparel market is now experiencing eruptions mainly due to the growth of the "career wear" sector. The corporate identity industry is also making material gains in more ways. Companies are spending millions of pounds trying to produce a corporate image which is both memorable and attractive to the consumer. This applies in a large part to working dress and suit because the most immediate contact with any company is with its staff. This means translating corporate identity into clothing, projecting the company's image in so many yards of cloth and cotton. The corporate clothing market is not simply becoming larger, but the fashion is getting more sophisticated. |
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