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| Tekijä: | Wood, M. Christy, R. |
| Otsikko: | Prospecting research: knowing when to stop |
| Lehti: | Marketing Letters
2001 : NOV, VOL. 12:4, p. 299-313 |
| Asiasana: | LEARNING RESEARCH SAMPLING SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | An important aim of many surveys is to undertake prospecting research: the search for new possibilities and an understanding of the diversity in a population. This paper develops a method - the extrapolation of resampled possibilities (ERP) - for predicting how much new information will be revealed by extending a sample. This is useful for deciding whether it is likely to be worthwhile sampling more cases, bearing in mind the costs and the benefits. |
SCIMA