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Tekijä:Grandcolas, U.
Rettie, R.
Marusenko, K.
Otsikko:Web survey bias : Sample or mode effect
Lehti:Journal of Marketing Management
2003 : JUL, VOL 19:5-6, p.541-561
Asiasana:INTERNET
SURVEYS
RESEARCH
SAMPLING
MEASUREMENT
Kieli:eng
Tiivistelmä:The most succesful form of Internet research are web surveys. Web surveys are becoming a market research tool especially in the US. However there has not been much study on the influence of the web mode contrast with more conventional administration methods. This article examines the literature on web surveys and sources of error. Article also examines the impact of the web administration mode.
SCIMA tietueen numero: 245512
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