haku: @indexterm clothing industry / yhteensä: 297
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| Tekijä: | Crick, D. Chaudhry, S. |
| Otsikko: | Export practices of Asian SMEs: some preliminary findings |
| Lehti: | Marketing Intelligence and Planning
1995 : VOL. 13:11, p. 13-21 |
| Asiasana: | PLANNING MARKETING CLOTHING INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | This article provides empirical evidence of the export marketing practices of ethnic minority-owned small and medium-sized enterprises (SMEs) in the UK clothing industry. The article provides a contribution to the literature since, although a large body of literature exists on the areas of exporting, SMEs, and to a lesser extent business practices of ethnic minority-owned businesses, there is a need to bring these research topics together in the form of a single study. The results provide a foundation on which future academic work can build. |
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